Calm starts with a lick.

Science-backed calming rituals for storms, baths, vet visits and alone-time wobbles.

Explore products

Airtag Dog Collar Reflective Dog Collar Padded Dog Collars Airtag Holder Case Adjustable Pet Collar for Small Medium Large Dogs

AirTag Dog Collar — Never Lose Your Dog. Reflective + Padded

AirTag Dog Collar — Never Lose Your Dog. Reflective + Padded

$32.00

$32.00 $0.00

Brain Game Feeder — IQ Puzzle Bowl for High-Drive Dogs

Brain Game Feeder — IQ Puzzle Bowl for High-Drive Dogs

Brain Game Feeder — IQ Puzzle Bowl for High-Drive Dogs

$26.00

$26.00 $0.00

Calming Lick Mat — Anti-Anxiety Multi-Context Mat for Dogs

Calming Lick Mat — Anti-Anxiety Multi-Context Mat for Dogs

Calming Lick Mat — Anti-Anxiety Multi-Context Mat for Dogs

$32.00

$32.00 $0.00

⭐⭐⭐⭐⭐

Our Staffy usually paces during storms. The lick mat gave him something to focus on while we sat with him.

VERIFIED BUYER · SYDNEY NSW

⭐⭐⭐⭐⭐

Bath time stopped being a fight.

VERIFIED BUYER · MELBOURNE VIC

⭐⭐⭐⭐⭐

Great for car-trip prep.

VERIFIED BUYER · BONDI NSW

⭐⭐⭐⭐⭐

Simple, useful, not gimmicky.

VERIFIED BUYER · PERTH WA

One mat. Seven stress moments.

Beihug works across the contexts that overwhelm dogs the most.

Storms

Give their attention somewhere safer to land.

Fireworks

Help them ride out the night without panic.

Walks & enrichment

Pre-walk settle that lasts longer.

Bath time

Turn the tub into a calmer ritual.

Calm afternoon

Real mental fatigue, not just tired body.

Separation

Something steady to hold onto when you leave.

1

Licking rhythm

2

Focus shifts

3

Self-soothing

For the dog who taught us calm matters.

Beihug comes from Bei — a chocolate Lab in Sydney — and the idea that a good product should feel like a calming embrace, not another noisy pet trend.