Calm starts with a lick.

Science-backed calming rituals for storms, baths, vet visits and alone-time wobbles.

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AirTag Dog Collar — Never Lose Your Dog. Reflective + Padded

AirTag Dog Collar — Never Lose Your Dog. Reflective + Padded

AirTag Dog Collar — Never Lose Your Dog. Reflective + Padded

$32.00
Sale price  $32.00 Regular price  $0.00
Brain Game Feeder — IQ Puzzle Bowl for High-Drive Dogs

Brain Game Feeder — IQ Puzzle Bowl for High-Drive Dogs

Brain Game Feeder — IQ Puzzle Bowl for High-Drive Dogs

$26.00
Sale price  $26.00 Regular price  $0.00
Calming Lick Mat — Anti-Anxiety Multi-Context Mat for Dogs

Calming Lick Mat — Anti-Anxiety Multi-Context Mat for Dogs

Calming Lick Mat — Anti-Anxiety Multi-Context Mat for Dogs

$32.00
Sale price  $32.00 Regular price  $0.00
⭐⭐⭐⭐⭐

Our Staffy usually paces during storms. The lick mat gave him something to focus on while we sat with him.

VERIFIED BUYER · SYDNEY NSW
⭐⭐⭐⭐⭐

Bath time stopped being a fight.

VERIFIED BUYER · MELBOURNE VIC
⭐⭐⭐⭐⭐

Great for car-trip prep.

VERIFIED BUYER · BONDI NSW
⭐⭐⭐⭐⭐

Simple, useful, not gimmicky.

VERIFIED BUYER · PERTH WA

1

Licking rhythm

2

Focus shifts

3

Self-soothing

For the dog who taught us calm matters.

Beihug comes from Bei — a chocolate Lab in Sydney — and the idea that a good product should feel like a calming embrace, not another noisy pet trend.

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